About me

I partner with operating companies under revenue pressure — organizations that need more than incremental improvement. They need new revenue pathways, clearer capital allocation, AI that's actually adopted, and growth that can withstand scrutiny.

And I've been doing this since 2009.

What I actually do

Most consultants sell frameworks. I sell an answer to one question: how does this business make money, and is that still the right model?

Sometimes the answer is a new market nobody else was looking at. Sometimes it's a full business model pivot. Sometimes it's proving a new technology is safe enough for a cautious organization to actually trust and use.

AI is part of that last answer more often now — but only once the business model is clear. AI won't fix a model you don't understand yet. I start there first.

I also wrote the book change management and adoption. Literally.

Rebel at Work (Diversion Books) is the product of two decades spent doing exactly what this site describes: finding the opportunity nobody else is looking at, building the case for it, and getting a resistant organization to actually move — whether that idea is a new market, a new business model, or a new way of working with AI.

The strategy is only half the job. The other half is getting people to say yes.

Pittsburgh, PA

I live just north of Pittsburgh with my dog Mushu, who supervises most of my work from somewhere nearby. I can rebuild a stalled business model faster than I can cook dinner without starting a fire. Again. Literally.