From Revenue Decline to Growth Engine
Designing and executing a full-funnel growth architecture to stabilize and scale performance.
Case Study: MES Fasteners
Results
+37% Revenue Stabilization
+22% Lead Conversion
Reduced CAC by 18%
12-Month Turnaround
The Objective
In this engagement, the purpose was to design and deliver a collaborative digital marketing strategy to reverse declining sales in hardware sales to marine vessels and watercraft. The work spanned the full customer lifecycle—from brand and demand generation through conversion and long-term retention.
The Approach
The solution was built across six integrated focus areas:
Brand & Audience
Brand positioning
Buyer personas
Customer journey mapping
Market & Platform Intelligence
Competitive analysis
Google audit and configuration
Experience & Optimization
UX audit
Technical SEO
On-page optimization
Content Strategy
Content audit and strategy
Content creation (blogs, whitepapers, infographics, video)
Demand & Distribution
Content distribution strategy
Paid media (PPC and paid social)
Email sequences and lead nurturing
Conversion & Retention
Lead generation
Landing page creation
Conversion optimization
Upsell strategy and retention planning
Results
The solution was adopted and deployed by MES (Marine Electric Systems, Inc.). Based on industry benchmarks, the model projected a marketing ROI of 28.8, generating $28 for every $1 invested. Just as importantly, it established a sustainable post-sale engagement model that strengthened customer relationships and enabled ongoing upsell opportunities.
